Gaith Ben Nassib
Media Buyer & Growth Marketing Specialist
Professional Summary
Results-driven Media Buyer and Growth Marketing Specialist with 3+ years of experience scaling e-commerce brands through data-driven paid advertising campaigns. Combines UX/UI design background with advanced media buying expertise to create high-converting campaigns. Proven track record of achieving 10.19x average ROAS and managing $12,000+ monthly ad budgets. Specializes in Facebook Ads, Instagram Ads, conversion optimization, and building profitable Shopify stores with integrated email marketing strategies.
Core Competencies
Professional Experience
Media Buyer & Growth Marketing Specialist
Freelance / E-commerce Brands
- Scaled multiple e-commerce brands across beauty, fashion, and footwear sectors achieving average 10.19x ROAS
- Managed monthly ad budgets exceeding $12,000 with strategic allocation across campaigns
- Generated $123,623.24 in purchases at $4.53 cost per action through optimized ad creative and targeting
- Achieved $0.87 cost per purchase with 63.52x ROAS on high-performing campaigns through systematic testing
- Grew Instagram accounts to 15K-38K followers with consistent engagement and brand building strategies
- Developed and executed 6-phase scaling methodology: creative testing, metric analysis, budget optimization, engagement campaigns, LAL audience expansion, and audience segmentation
- Created high-converting Shopify stores with optimized user experience and integrated email marketing funnels
- Produced winning ad creatives generating 2.1M+ views and consistent conversions
- Implemented advanced audience strategies including LAL targeting based on 50% video views, website visitors, add-to-cart, and checkout events
UX/UI Designer & Brand Strategist
Freelance Projects
- Designed user-centered mobile applications and e-commerce websites with focus on conversion optimization
- Conducted UX research and usability testing to improve user experience and reduce friction points
- Developed brand identities including logo design, color systems, and brand guidelines for multiple clients
- Created high-fidelity prototypes and design systems using industry-standard tools
- Collaborated with developers to ensure pixel-perfect implementation of designs
Education & Certifications
Bachelor's Degree in Communication and Multimedia
University
Google UX Research Professional Certificate
Key Achievements
- • Achieved 63.52x ROAS on optimized campaign with $0.87 cost per purchase for beauty brand
- • Scaled footwear brand from 0 to 28.3K Instagram followers with strategic content and paid advertising
- • Generated 2.1M views on viral product advertisement through creative testing and optimization
- • Built profitable Shopify stores with conversion rates above industry average through UX optimization
Hobbies & Interests
- • Travel: Completed 4-month solo journey through Southeast Asia, experiencing diverse cultures and perspectives that enhance my creative approach to marketing
- • Continuous Learning: Passionate about expanding knowledge in communication, multimedia design, and emerging digital marketing trends. Constantly exploring new tools and strategies to stay ahead in the evolving e-commerce landscape
Technical Skills
Advertising Platforms: Facebook Ads Manager, Instagram Ads, Meta Business Suite
E-commerce: Shopify, Store Optimization
Design Tools: Figma, Adobe XD, Photoshop, Illustrator, Canva
Email Marketing Tools: Klaviyo and similar email marketing tools
AI Tools: ChatGPT, v0, Various AI tools